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ABOUT
All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.

Our Services

In-House Data Our proprietary data engines simplify complex analytics and provide real-time data and measurable outcomes which enable you to make better, more informed decisions. Outsource your analytics to us as your strategic partner and see how we can improve your operations and cut your expenses.
New Data How are your company and your products shaping up in your target markets? How well do you understand your interactions with your customers? Our new data tools help you give a clear answer to these tricky questions.
Open Data The future of data is open – and we are eager and proud to play our part in designing and shaping India’s emerging open data culture. We provide existing data in an easy and ready to use format, and we collect environmental data with our own open source hardware and translate it into meaningful visualizations and infographics.

From our Blog

Find out what we have been up to.

Learning begins at home: the internal training initiative at JSM

Learning begins at home: the internal training initiative at JSM

Today, organisations face multiple challenges on all fronts as far as dealing with a dynamic environment is concerned. While technology creates powerful business opportunities, it also creates skills gaps. In a world of AI and ML, keeping up with the pace of technological advancements is a challenge and therefore a need for more specialised skill-sets […]

The role of Mahalanobis in emergence of Modern Statistics

The role of Mahalanobis in emergence of Modern Statistics

Posted by on Dec 27, 2017 in Insights, Thoughts | No Comments

This article started as simply a transcript of a lecture by Stephen Stigler titled “Mathematical Statistics as a Global Enterprise” at Indian Statistical Institute (ISI) Delhi, commemorating the 125th birth year of Prasanta Chandra Mahalanobis. As I ruminated on what Stigler had to say about Mahalanobis and his role in the history and development of […]

Determining what drives a brand’s perception, using Jaccard Analysis

Determining what drives a brand’s perception, using Jaccard Analysis

Posted by on Dec 6, 2017 in Case Studies | No Comments

Image Courtesy: www.reviewtrackers.com OBJECTIVE A client approached us intending to know the attributes which play a major role in buying a non-luxury car and the ones that are least impactful. The objective of the study was to identify the attributes (key drivers) that drive a non-luxury car brand’s sales or image, customer satisfaction, loyalty and […]

Our Team Is (Y)our Value!

 

… learn more about our values & principles!

PURPOSE

“We exist to be one of the society’s key change agents.We create solutions that solve customer’s problems using analytics. Innovation is not just a term for us, but the very core of all we build. We are, and strive to remain a collaborative and equal opportunity workplace where passion rather than hierarchy determines respect, growth and success.”

VALUES

Integrity

Sincerity

Transparency

Imagination

We over Me

GUIDING PRINCIPLES

Love what you do!
Stand for your work!
Work smart, work sensibly!
Be on the top of your work, not under it!
Give respect to receive respect!

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