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ABOUT
All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.

Our Services

In-House Data Our proprietary data engines simplify complex analytics and provide real-time data and measurable outcomes which enable you to make better, more informed decisions. Outsource your analytics to us as your strategic partner and see how we can improve your operations and cut your expenses.
New Data How are your company and your products shaping up in your target markets? How well do you understand your interactions with your customers? Our new data tools help you give a clear answer to these tricky questions.
Open Data The future of data is open – and we are eager and proud to play our part in designing and shaping India’s emerging open data culture. We provide existing data in an easy and ready to use format, and we collect environmental data with our own open source hardware and translate it into meaningful visualizations and infographics.

From our Blog

Find out what we have been up to.

Helping a healthcare brand assess the market using Latent Class Segmentation

Helping a healthcare brand assess the market using Latent Class Segmentation

Posted by on Nov 15, 2017 in Case Studies | No Comments

BUSINESS CHALLENGE Scientists around the world have made advances targeted towards improving the body’s immune system for the treatment of various types of cancer. These advancements have led to new therapies. This survey we executed focused on the treatment of cancers, across different tumour types. The purpose of this research was to understand how the […]

Determining the right price of a product using Price Sensitivity Measurement (PSM) Analysis

Determining the right price of a product using Price Sensitivity Measurement (PSM) Analysis

Posted by on Nov 8, 2017 in Case Studies | No Comments

OBJECTIVE Getting the price of a product right is one of the most challenging issues faced by a B2B marketer. Price Sensitivity Measurement (PSM) Analysis is one of the marketing techniques for determining consumer price preferences by assessing different price-levels to provide recommendation on the most optimal price of a product. The aim of the research […]

Gauging what works best for a brand using correspondence analysis and hierarchical clustering

Gauging what works best for a brand using correspondence analysis and hierarchical clustering

Posted by on Nov 3, 2017 in Case Studies | No Comments

OBJECTIVE Marketers have always had to manage goals such as making their brands distinctive, making them central in their category, and understand competitors. The objective of the study was to understand how brands and a list of attributes/features are perceived by consumers. While understanding why a customer chooses a particular brand repeatedly over time, the […]

Our Team Is (Y)our Value!

 

… learn more about our values & principles!

PURPOSE

“We exist to be one of the society’s key change agents.We create solutions that solve customer’s problems using analytics. Innovation is not just a term for us, but the very core of all we build. We are, and strive to remain a collaborative and equal opportunity workplace where passion rather than hierarchy determines respect, growth and success.”

VALUES

Integrity

Sincerity

Transparency

Imagination

We over Me

GUIDING PRINCIPLES

Love what you do!
Stand for your work!
Work smart, work sensibly!
Be on the top of your work, not under it!
Give respect to receive respect!

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