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ABOUT
All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.

Our Services

In-House Data Our proprietary data engines simplify complex analytics and provide real-time data and measurable outcomes which enable you to make better, more informed decisions. Outsource your analytics to us as your strategic partner and see how we can improve your operations and cut your expenses.
New Data How are your company and your products shaping up in your target markets? How well do you understand your interactions with your customers? Our new data tools help you give a clear answer to these tricky questions.
Open Data The future of data is open – and we are eager and proud to play our part in designing and shaping India’s emerging open data culture. We provide existing data in an easy and ready to use format, and we collect environmental data with our own open source hardware and translate it into meaningful visualizations and infographics.

From our Blog

Find out what we have been up to.

Determining what drives a brand’s perception, using Jaccard Analysis

Determining what drives a brand’s perception, using Jaccard Analysis

Posted by on Dec 6, 2017 in Case Studies | No Comments

Image Courtesy: www.reviewtrackers.com OBJECTIVE A client approached us intending to know the attributes which play a major role in buying a non-luxury car and the ones that are least impactful. The objective of the study was to identify the attributes (key drivers) that drive a non-luxury car brand’s sales or image, customer satisfaction, loyalty and […]

The Abilene Paradox: the inability to manage agreement

The Abilene Paradox: the inability to manage agreement

Posted by on Nov 28, 2017 in Thoughts | No Comments

The Abilene Paradox refers to the paralysis organisations, and even individuals, often fall prey to. Please read the story below in the context of ‘The Corporate World’. On a birthday, a family decided to go out for dinner. The husband asked the wife, “Where should we go?” Thinking that he liked Gujarati food, she said, […]

How Not To Ask Questions After A Conference Talk

How Not To Ask Questions After A Conference Talk

Posted by on Nov 22, 2017 in Miscellaneous, Thoughts | No Comments

PyCon India 2017 ended last weekend in Delhi. The conference escaped the infamous winter smog-storm by a whisker. In the last few years, PyCon India has grown to become the largest PyCon outside of North America, with well over a thousand participants attending from all over the country and the conference itself being driven by […]

Our Team Is (Y)our Value!

 

… learn more about our values & principles!

PURPOSE

“We exist to be one of the society’s key change agents.We create solutions that solve customer’s problems using analytics. Innovation is not just a term for us, but the very core of all we build. We are, and strive to remain a collaborative and equal opportunity workplace where passion rather than hierarchy determines respect, growth and success.”

VALUES

Integrity

Sincerity

Transparency

Imagination

We over Me

GUIDING PRINCIPLES

Love what you do!
Stand for your work!
Work smart, work sensibly!
Be on the top of your work, not under it!
Give respect to receive respect!

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