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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.

Our Services

In-House Data Our proprietary data engines simplify complex analytics and provide real-time data and measurable outcomes which enable you to make better, more informed decisions. Outsource your analytics to us as your strategic partner and see how we can improve your operations and cut your expenses.
New Data How are your company and your products shaping up in your target markets? How well do you understand your interactions with your customers? Our new data tools help you give a clear answer to these tricky questions.
Open Data The future of data is open – and we are eager and proud to play our part in designing and shaping India’s emerging open data culture. We provide existing data in an easy and ready to use format, and we collect environmental data with our own open source hardware and translate it into meaningful visualizations and infographics.

From our Blog

Find out what we have been up to.

Market Mix Modelling/ROI Modelling

Market Mix Modelling/ROI Modelling

Objective Identify relationships between sales and various marketing activities to understand how various elements of the marketing mix combine to drive sales in a competitive framework. Approach From the client’s transnational database, we have considered the retail audit data like Volume sales, WARP, Weighted Distribution, and Promotion volumes. From media data, both GRP and NGRP […]

Applied longitudinal data analysis to measure the impact of a program

Applied longitudinal data analysis to measure the impact of a program

Posted by on Jul 17, 2017 in Case Studies | No Comments

Objective Understanding impact of viewership on children’s skill levels (tested through an instrument devised by leading child psychologists) after controlling for location, socio-economic levels, gender, pre-exposure levels across a panel of over 5000 children across urban and rural India. Approach Using a naturalistic prospective longitudinal design, the study surveys children and their caregivers in several […]

Classification using higher order interactions: a hybrid approach

Classification using higher order interactions: a hybrid approach

For representation in this blog, we have considered German credit data for classification of good and bad credit risk using the interaction of the input variables through a hybrid approach. In this approach, first we developed a decision tree for identifying the significant interactions of the input variables and then, a feed forward neural network  […]

PURPOSE

“We exist to be one of the society’s key change agents.We create solutions that solve customer’s problems using analytics. Innovation is not just a term for us, but the very core of all we build. We are, and strive to remain a collaborative and equal opportunity workplace where passion rather than hierarchy determines respect, growth and success.”

VALUES

Integrity

Sincerity

Transparency

Imagination

We over Me

GUIDING PRINCIPLES

Love what you do!
Stand for your work!
Work smart, work sensibly!
Be on the top of your work, not under it!
Give respect to receive respect!

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