The Effect of IoT data in Marketing
We are all aware that machine data – from mobile apps, IoT devices etc are richer and more accurate. With the explosion of devices and data usage, we live in times of unprecedented data.
The challenge is in creating the right technology and analytics driven ecosystem to capture and utilize this information for business needs.
The RYT platform: A cloud-based intelligence platform enabling businesses to deliver context-based real-time targeting (personalization) to customers, leading to enriched user engagement, and sustainably higher revenues.
RYT platform demonstrates JSM’s ability to conceptualize/
architect and execute: