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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
An ensemble segmentation approach to Healthcare problem

An ensemble segmentation approach to Healthcare problem

Posted by on Feb 18, 2016 in Case Studies | No Comments

Client: A pharma major Time: May 2015   Objective: The client initiated a new biologic therapy and wanted to understand the potential drivers and barriers associated with it. He wanted to have a clear idea about the impact of the existing therapies in the market. To find this out we addressed the issues listed below […]

Urban Indian Consumers – Their Personal Finance Landscape

Urban Indian Consumers – Their Personal Finance Landscape

Posted by on Nov 5, 2015 in Case Studies | No Comments

Client: The Economic Times (ET) Time: April 2015 – April 2016 (Ongoing) ————— Objective To understand the investment needs, behaviour and preferences of urban Indians in the fields of income (household and personal) expenditure savings investment credit and debt risk coverage taxation Approach 12 online surveys are planned over the period of one year and each survey […]

Segmentation, Targeting and Positioning (STP)

Segmentation, Targeting and Positioning (STP)

Client: A consultancy firm in South East Asia Time: January 2014 ———————— Objective The objective was to develop a segmentation algorithm on the basis of a set of psychographic attributes like basic values, beliefs, attitudes, perceptions, motivations and needs (functional, emotional, social and situational) in order to embark on targeted marketing and to enable positioning […]