
Determining the right price of a product using Price Sensitivity Measurement (PSM) Analysis
OBJECTIVE Getting the price of a product right is one of the most challenging issues faced by a B2B marketer. Price Sensitivity Measurement (PSM) Analysis is one of the marketing techniques for determining consumer price preferences by assessing different price-levels to provide recommendation on the most optimal price of a product. The aim of the research […]

Market Mix Modelling/ROI Modelling
Objective Identify relationships between sales and various marketing activities to understand how various elements of the marketing mix combine to drive sales in a competitive framework. Approach From the client’s transnational database, we have considered the retail audit data like Volume sales, WARP, Weighted Distribution, and Promotion volumes. From media data, both GRP and NGRP […]