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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Helping a healthcare brand assess the market using Latent Class Segmentation

Helping a healthcare brand assess the market using Latent Class Segmentation

Posted by on Nov 15, 2017 in Case Studies | No Comments

BUSINESS CHALLENGE Scientists around the world have made advances targeted towards improving the body’s immune system for the treatment of various types of cancer. These advancements have led to new therapies. This survey we executed focused on the treatment of cancers, across different tumour types. The purpose of this research was to understand how the […]

An ensemble segmentation approach to Healthcare problem

An ensemble segmentation approach to Healthcare problem

Posted by on Feb 18, 2016 in Case Studies | No Comments

Client: A pharma major Time: May 2015   Objective: The client initiated a new biologic therapy and wanted to understand the potential drivers and barriers associated with it. He wanted to have a clear idea about the impact of the existing therapies in the market. To find this out we addressed the issues listed below […]

Knowing what’s wrong in your marketing strategy

Knowing what’s wrong in your marketing strategy

Posted by on Nov 12, 2015 in Case Studies | No Comments

Client: Telecom service provider Time: January 2011 – March 2016 (Ongoing) ————— Objective To measure the brand performance of a data card (dongle) in comparison to  competitor brands. Measurement is based on the following parameters: Brand saliency and perception top of the mind awareness (unaided) for brand and advertisement aided awareness brand associations on image […]

Urban Indian Consumers – Their Personal Finance Landscape

Urban Indian Consumers – Their Personal Finance Landscape

Posted by on Nov 5, 2015 in Case Studies | No Comments

Client: The Economic Times (ET) Time: April 2015 – April 2016 (Ongoing) ————— Objective To understand the investment needs, behaviour and preferences of urban Indians in the fields of income (household and personal) expenditure savings investment credit and debt risk coverage taxation Approach 12 online surveys are planned over the period of one year and each survey […]

Streamline product launch strategy and monitor launch effectiveness

Streamline product launch strategy and monitor launch effectiveness

Posted by on Nov 5, 2015 in Case Studies | No Comments

Client: A pharma major Time: July 2014 – December 2015 ——————– Objective The purpose of the study was to understand how physicians perceive and use diabetes therapies. The outcome should help the client to successfully launch a new product. Approach This study is a quantitative online survey in two stages – pre and post launch. Starting […]