TURF to maximize messaging reach
Objective To understand the message bundle that makes up the most motivating brand story, differentiating from competition, and thereby capturing the largest portion of the market possible. Approach Message importance was derived from the MaxDiff design. The number of messages included in the design was 40. Message Bundle Evaluation was conducted by a physician/MD ‘carries […]
A better understanding of customer choice
Client: A major pharmaceutical company Time: May 2012 Objective The client was developing a new drug for birth control with which he intended to gain shares of the existing market for birth control drugs. To help make the right kind of decisions, the client wanted to gain a clearer understanding of such issues as – […]