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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Insightful and effective: “Deep Learning Specialization” by Andrew Ng on Coursera

Insightful and effective: “Deep Learning Specialization” by Andrew Ng on Coursera

Not enough can be said about the contribution of Coursera and Andrew Ng to machine learning education. The very beginning of Coursera was with a machine learning MOOC in 2012, and this was, as far as I can tell, the first time machine learning education was made available freely and publicly. Such was the excitement […]

Assessing market demand using Neural Networks

Assessing market demand using Neural Networks

Posted by on Jan 29, 2018 in Case Studies | No Comments

Objective The objective was to assess and forecast demand for a retail outlet, using Neural Networks. Approach In order to conduct the analytics, we applied the concept of Multi-Layer Perceptron (MLP) in Neural Networks which can classify and predict the patterns accurately. The inherently non-linear structure of neural networks is particularly useful for capturing the […]

Understanding the factors that make a brand a ‘favourite brand’

The Death of Picasso: New & Selected Writing

Posted by on Jan 23, 2018 in Case Studies | No Comments

Client: A global fast food restaurant chain Objective The client intended to find the performance attributes driving the “Favourite brand” of the category where the population is more heterogeneous. Approach Since the population was heterogeneous in nature, merely aggregating the data and deriving the set of drivers (factors driving the brand’s success) would not have […]

The role of Mahalanobis in emergence of Modern Statistics

The role of Mahalanobis in emergence of Modern Statistics

Posted by on Dec 27, 2017 in Insights, Thoughts | No Comments

This article started as simply a transcript of a lecture by Stephen Stigler titled “Mathematical Statistics as a Global Enterprise” at Indian Statistical Institute (ISI) Delhi, commemorating the 125th birth year of Prasanta Chandra Mahalanobis. As I ruminated on what Stigler had to say about Mahalanobis and his role in the history and development of […]

Public Speaking and Civic Engagement

Posted by on Jan 20, 2017 in JSMNews | No Comments

The Annual Conference of Emerging Markets Conference Board 2017, held at IIM-L Noida campus, was based on – “Economic, Environmental and Social Sustainability: Opportunities and Challenges in Emerging Markets”. Mrutyunjay talked about how he took up the task of developing a low-cost and scalable solution for air quality monitoring and generating open data on air […]

An ensemble segmentation approach to Healthcare problem

An ensemble segmentation approach to Healthcare problem

Posted by The Winter Vault on Feb 18, 2016 in Case Studies | No Comments

Client: A pharma major Time: May 2015   Objective: The client initiated a new biologic therapy and wanted to understand the potential drivers and barriers associated with it. He wanted to have a clear idea about the impact of the existing therapies in the market. To find this out we addressed the issues listed below […]

Questions About Angels (Pitt Poetry Series)

A silent move towards adaptive and model-dependent data models

Posted by Illuminations on Nov 7, 2015 in Thoughts | No Comments

Over the last decade there has been a substantial increase of the volume and complexity of the data we are collecting and storing. Now we see an increasing demand for real time data processing – a continuous process of input / output of data. Accordingly, the approach to data analysis and data processing has changed […]

Knowing is succeeding!

Knowing is succeeding!

Client: Syndicated study Time: July 2015 ——————— Objective Listening to music is the third most popular activity on a smartphone after calling and messaging. This study is a new data product JSM conceived to learn more about the country’s mobile music industry. The idea was to start off by gaining an understanding of the dynamics […]

A kick-start for my career

A kick-start for my career

Posted by on Nov 5, 2015 in Insights | No Comments

Hello, I’m Nipun, an intern at Juxt Smart Mandate (JSM).   I’m a programmer and enthusiatic tinkerer who loves to play around with electronic boards and computer programs. I’ve always wanted to find a platform where I can get to to work on innovation and problem-solving. In January 2015 I was selected for the MIT […]

Boost your revenue with pricing analytics

Boost your revenue with pricing analytics

Posted by on Nov 5, 2015 in Case Studies | No Comments

Client: Indian Telecom Major Time: September 2014 ————————- Problem Statement The client had a rather unusual problem; their data usage was on the up and up but their revenue stream was significantly smaller than last financial year. Approach Our initial hypothesis led us to believe that pricing plans were not designed with insights in to […]