An ensemble segmentation approach to Healthcare problem
Client: A pharma major Time: May 2015 Objective: The client initiated a new biologic therapy and wanted to understand the potential drivers and barriers associated with it. He wanted to have a clear idea about the impact of the existing therapies in the market. To find this out we addressed the issues listed below […]
A silent move towards adaptive and model-dependent data models
Over the last decade there has been a substantial increase of the volume and complexity of the data we are collecting and storing. Now we see an increasing demand for real time data processing – a continuous process of input / output of data. Accordingly, the approach to data analysis and data processing has changed […]
Knowing is succeeding!
Client: Syndicated study Time: July 2015 ——————— Objective Listening to music is the third most popular activity on a smartphone after calling and messaging. This study is a new data product JSM conceived to learn more about the country’s mobile music industry. The idea was to start off by gaining an understanding of the dynamics […]
A kick-start for my career
Hello, I’m Nipun, an intern at Juxt Smart Mandate (JSM). I’m a programmer and enthusiatic tinkerer who loves to play around with electronic boards and computer programs. I’ve always wanted to find a platform where I can get to to work on innovation and problem-solving. In January 2015 I was selected for the MIT […]
Boost your revenue with pricing analytics
Client: Indian Telecom Major Time: September 2014 ————————- Problem Statement The client had a rather unusual problem; their data usage was on the up and up but their revenue stream was significantly smaller than last financial year. Approach Our initial hypothesis led us to believe that pricing plans were not designed with insights in to […]
Streamline product launch strategy and monitor launch effectiveness
Client: A pharma major Time: July 2014 – December 2015 ——————– Objective The purpose of the study was to understand how physicians perceive and use diabetes therapies. The outcome should help the client to successfully launch a new product. Approach This study is a quantitative online survey in two stages – pre and post launch. Starting […]
Segmentation, Targeting and Positioning (STP)
Client: A consultancy firm in South East Asia Time: January 2014 ———————— Objective The objective was to develop a segmentation algorithm on the basis of a set of psychographic attributes like basic values, beliefs, attitudes, perceptions, motivations and needs (functional, emotional, social and situational) in order to embark on targeted marketing and to enable positioning […]
Know what your customers say!
Client: A Fine Dining Restaurant in New Delhi, India Time: April 2015 ————————– Problem Statement A fine dining restaurant in New Delhi, India failed to achieve a more than 10% growth rate over the past two years. Approach No one so far had analysed the thousands of reviews they had received online/offline over the years. […]
8 Rules for Data Visualization
In this age of data deluge in business, it might be obvious to think that data understanding and exploration has become a lot easier. You already have a lot of data to play around with, but how do you extract insights from them without burdening your schedule? Human minds are not programmed to be at ease […]