Learning begins at home: the internal training initiative at JSM
Today, organisations face multiple challenges on all fronts as far as dealing with a dynamic environment is concerned. While technology creates powerful business opportunities, it also creates skills gaps. In a world of AI and ML, keeping up with the pace of technological advancements is a challenge and therefore a need for more specialised skill-sets […]
Determining what drives a brand’s perception, using Jaccard Analysis
Image Courtesy: www.reviewtrackers.com OBJECTIVE A client approached us intending to know the attributes which play a major role in buying a non-luxury car and the ones that are least impactful. The objective of the study was to identify the attributes (key drivers) that drive a non-luxury car brand’s sales or image, customer satisfaction, loyalty and […]