All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Learning begins at home: the internal training initiative at JSM

Learning begins at home: the internal training initiative at JSM

Today, organisations face multiple challenges on all fronts as far as dealing with a dynamic environment is concerned. While technology creates powerful business opportunities, it also creates skills gaps. In a world of AI and ML, keeping up with the pace of technological advancements is a challenge and therefore a need for more specialised skill-sets […]

Determining what drives a brand’s perception, using Jaccard Analysis

Ethics for the Information Age (6th Edition)

Posted by on Dec 6, 2017 in Case Studies | No Comments

Image Courtesy: www.reviewtrackers.com OBJECTIVE A client approached us intending to know the attributes which play a major role in buying a non-luxury car and the ones that are least impactful. The objective of the study was to identify the attributes (key drivers) that drive a non-luxury car brand’s sales or image, customer satisfaction, loyalty and […]