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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
TURF to maximize messaging reach

TURF to maximize messaging reach

Posted by on Jul 24, 2017 in Case Studies | No Comments

Objective To understand the message bundle that makes up the most motivating brand story, differentiating from competition, and thereby capturing the largest portion of the market possible. Approach Message importance was derived from the MaxDiff design. The number of messages included in the design was 40. Message Bundle Evaluation was conducted by a physician/MD ‘carries […]

A better understanding of customer choice

A better understanding of customer choice

Client: A major pharmaceutical company Time: May 2012 Objective The client was developing a new drug for birth control with which he intended to gain shares of the existing market for birth control drugs. To help make the right kind of decisions, the client wanted to gain a clearer understanding of such issues as – […]