
Helping a healthcare brand assess the market using Latent Class Segmentation
BUSINESS CHALLENGE Scientists around the world have made advances targeted towards improving the body’s immune system for the treatment of various types of cancer. These advancements have led to new therapies. This survey we executed focused on the treatment of cancers, across different tumour types. The purpose of this research was to understand how the […]

Gauging what works best for a brand using correspondence analysis and hierarchical clustering
OBJECTIVE Marketers have always had to manage goals such as making their brands distinctive, making them central in their category, and understand competitors. The objective of the study was to understand how brands and a list of attributes/features are perceived by consumers. While understanding why a customer chooses a particular brand repeatedly over time, the […]