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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Determining what drives a brand’s perception, using Jaccard Analysis

Determining what drives a brand’s perception, using Jaccard Analysis

Posted by on Dec 6, 2017 in Case Studies | No Comments

Image Courtesy: www.reviewtrackers.com OBJECTIVE A client approached us intending to know the attributes which play a major role in buying a non-luxury car and the ones that are least impactful. The objective of the study was to identify the attributes (key drivers) that drive a non-luxury car brand’s sales or image, customer satisfaction, loyalty and […]

Helping a healthcare brand assess the market using Latent Class Segmentation

Helping a healthcare brand assess the market using Latent Class Segmentation

Posted by on Nov 15, 2017 in Case Studies | No Comments

BUSINESS CHALLENGE Scientists around the world have made advances targeted towards improving the body’s immune system for the treatment of various types of cancer. These advancements have led to new therapies. This survey we executed focused on the treatment of cancers, across different tumour types. The purpose of this research was to understand how the […]

Gauging what works best for a brand using correspondence analysis and hierarchical clustering

Gauging what works best for a brand using correspondence analysis and hierarchical clustering

Posted by on Nov 3, 2017 in Case Studies | No Comments

OBJECTIVE Marketers have always had to manage goals such as making their brands distinctive, making them central in their category, and understand competitors. The objective of the study was to understand how brands and a list of attributes/features are perceived by consumers. While understanding why a customer chooses a particular brand repeatedly over time, the […]