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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Assessing market demand using Neural Networks

Assessing market demand using Neural Networks

Objective The objective was to assess and forecast demand for a retail outlet, using Neural Networks. Approach In order to conduct the analytics, we applied the concept of Multi-Layer Perceptron (MLP) in Neural Networks which can classify and predict the patterns accurately. The inherently non-linear structure of neural networks is particularly useful for capturing the […]

Understanding the factors that make a brand a ‘favourite brand’

Understanding the factors that make a brand a ‘favourite brand’

Client: A global fast food restaurant chain Objective The client intended to find the performance attributes driving the “Favourite brand” of the category where the population is more heterogeneous. Approach Since the population was heterogeneous in nature, merely aggregating the data and deriving the set of drivers (factors driving the brand’s success) would not have […]