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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.

Power of Open data



Air-Pollution in Delhi reached a severe level during the festive season. Post Diwali the air quality in Delhi worsened and the city was covered in smog with zero visibility, reaching an alarming level with air pollution at its peak. While the city is smothered with air pollution there is an urgent need to monitor this air pollution. The participation of people to tackle such situation is the need of the hour, however this is only possible if there is access to information which then gets converted to action finally.


The air quality in Delhi stands at a jeopardized state, the people wonder how much pollution is being inhaled by them every single day. While Delhi is choking, the startup Indian Open Data Association (IODA) A Juxt Smartmandate Initiative has an answer to the much sought question today, “how much pollution we breathe in every single day”. Founded in March 2015 by Mrutyunjay Mishra along with five co-founders, The Indian Open Data Association assembles low cost air quality monitoring systems of three different variants that record various parameters from dust particles to noise pollution levels and reveal real time quality of our air.


Compared to Central Pollution Control Board (CPCB) that also measures the air quality, and has 53 sensors installed, the number of sensors installed by Indian Open Data Association are 40. The existing sensors of CPCB collect real time data at sixty minutes intervals while the Open Data sensors collect data at five minute intervals. Data by these low cost sensors are accessed by Green Peace, NGO’s, entrepreneurs, professors and various individuals.


The very first step towards addressing the problem of air pollution is to involve the people or the community by making them aware. The Indian Open Data Association brings awareness about real time air quality. The aim is to transform open data into knowledge and then to action. Thus IODA is not only works to bring about a solution to the existing problem of air pollution but is also trying to bring together the people, thereby trying to strengthen the power of community in addressing a major issue affecting the health and lives of people. Finally by promoting knowledge that will be created through the IODA startup, the key is to channelize this knowledge and translate it into action and solutions.


Venugopala Rao Manneni

A doctor in statistics from Osmania University. I have been working in the fields of data analysis and research for the last 14 years. My expertise is in data mining and machine learning – in these fields I’ve also published papers. I love to play cricket and badminton.

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