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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
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BrandScorecard measures your brand’s readiness to capture market share. It provides data regarding top of mind advertisement recall, top of mind brand recall, spontaneous brand recall, total brand recall, current user base and intention to try/buy collected at any frequency.

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adConnect reveals whether your audience feels the appeal of your ad, and understands its message and thus indicates what impact your ad is having in terms of shaping and promoting your brand image. This way it extracts maximum value out of your media budget and supports you in deciding whether or not you should run […]

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webConnect helps you understand just how user-friendly your website and/or mobile application is in comparison to those of your competitors. This method digs deeper into the ‘look friendly’ and ‘behave friendly’ aspects of your website and/or mobile application.

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With SABUC – See, Access, Buy, Use, and Correlate – you can track and measure these five key experiences consumers have when engaging with your brand across various points of interaction (pre-purchase, purchase and post-purchase).

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FIRSE – Foot-falls/traffic, Incentives, Revenues, Sales support and Engagement – gives you precious insights into how satisfied your distributors are with you and your brands!

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India Online is all about Internet users in India – across their various places of access and access devices. It estimates the total number of Internet users and gives new insight into detailed user behavior and preferences. The representative data it offers is robust, large-scale and in real-time.

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India Mobile is all about mobile users in India. It estimates the total number of mobile users user base and gives insights into detailed user behavior and preferences. It is robust large-scale representative data available in realtime.

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NRI Online is an annual study of Non Residential Indians (NRIs) across the globe. It shows how they are connected (in terms of communications, travel, and investments) with India.

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The Indian Internet Speed Tracker provides data of up- and download internet speeds across the whole of India – clustered by device, state/district/town, age group, gender, education & occupation, place of access, and browser type/version or any combination of these variables.

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2000+ monitors collect pictures and ethnographic data from 100+ towns across India with the aim of achieving a qualitative understanding of consumers, culture, symbolism, and projects. We also offer the option of delving deeper by posing further sets of questions to those households from which this data was collected.

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Our customized new data solutions help you learn more about your customers’ requirements, intensify customer attraction, enhance your quality of service, strengthen your customer relationships and, last but not least, drive positive word of mouth about your brands and products.