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The Gift
All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.

The MTV Many-Me Project

The study was conducted in January – March 2016. The objective was to understand the emerging trends amongst the youth (defined as the 13-25 year olds, belonging to NCCS A/B/C from 50+ cities across the country). The study delves deep into the role content plays in the life of youngsters and questions the existing paradigm that content is just a social currency. It also investigates the emergent social etiquettes on the social media platforms, and the plurality of the online and offline lives of the youngsters.

The insights from this study were presented at the MTV Youth Marketing Forum 2016 – a flagship event that studies and dissects the world of the youth.

We received a wide press coverage. Some of the links are given below.

How Your House Works: A Visual Guide to Understanding and Maintaining Your Home, Updated and Expanded (2nd Edition) Indian Television / Television Post / MXM India/ Hard Choices Everyday Stalinism: Ordinary Life in Extraordinary Times: Soviet Russia in the 1930s Talent Talk / Afaqs / 1066: The Hidden History in the Bayeux Tapestry Epic Win for Anonymous: How 4Chan's Army Conquered the Web First Post / Our Favorite Christmas Recipes WARC / Zee Biz/ News Nation/ Business Standard-1/ Estrade/Deccan Chronicle/ Write Till You're Hard: The Best Guide To Writing Erotica Ever India Today/ Business Standard -2/ TOI/ Naukrinama

Please click here to see the MTV Youth Marketing Forum -2016 “The Many Me Project” presentation

Music App Market in India

A syndicated study was carried out in July 2015 to map the music app market in India. The data was made representative of the urban Internet population. The various segments of music listeners are those

  • listening to music on mobile
  • who stream music on mobile and
  • who listen to music using a music app

were sized in terms of millions. The active users of the various apps were also estimated. The key take out from this study was that the music listening was moving towards live mobile streaming and mobile applications. This study got a wide press coverage. Some of the links are given below.


Tech Story / Erosion India Today / IBTimes / The Economic Times / Lightspeed Magazine, Issue 29 (October 2012) The Hindu / SAS 9 Study Guide: Preparing for the Base Programming Certification Exam for SAS 9 The Statesman / IBN Live / ET Telecom / PTI