The MTV Many-Me Project
The study was conducted in January – March 2016. The objective was to understand the emerging trends amongst the youth (defined as the 13-25 year olds, belonging to NCCS A/B/C from 50+ cities across the country). The study delves deep into the role content plays in the life of youngsters and questions the existing paradigm that content is just a social currency. It also investigates the emergent social etiquettes on the social media platforms, and the plurality of the online and offline lives of the youngsters.
The insights from this study were presented at the MTV Youth Marketing Forum 2016 – a flagship event that studies and dissects the world of the youth.
We received a wide press coverage. Some of the links are given below.
Hindu Business Line / Indian Television /
Music App Market in India
A syndicated study was carried out in July 2015 to map the music app market in India. The data was made representative of the urban Internet population. The various segments of music listeners are those
- listening to music on mobile
- who stream music on mobile and
- who listen to music using a music app
were sized in terms of millions. The active users of the various apps were also estimated. The key take out from this study was that the music listening was moving towards live mobile streaming and mobile applications. This study got a wide press coverage. Some of the links are given below.