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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Knowing what’s wrong in your marketing strategy

Knowing what’s wrong in your marketing strategy

Posted by on Nov 12, 2015 in Case Studies | No Comments

Client: Telecom service provider Time: January 2011 – March 2016 (Ongoing) ————— Objective To measure the brand performance of a data card (dongle) in comparison to  competitor brands. Measurement is based on the following parameters: Brand saliency and perception top of the mind awareness (unaided) for brand and advertisement aided awareness brand associations on image […]

Knowing is succeeding!

Knowing is succeeding!

Posted by on Nov 6, 2015 in Case Studies | No Comments

Client: Syndicated study Time: July 2015 ——————— Objective Listening to music is the third most popular activity on a smartphone after calling and messaging. This study is a new data product JSM conceived to learn more about the country’s mobile music industry. The idea was to start off by gaining an understanding of the dynamics […]

Boost your revenue with pricing analytics

Boost your revenue with pricing analytics

Client: Indian Telecom Major Time: September 2014 ————————- Problem Statement The client had a rather unusual problem; their data usage was on the up and up but their revenue stream was significantly smaller than last financial year. Approach Our initial hypothesis led us to believe that pricing plans were not designed with insights in to […]

Urban Indian Consumers – Their Personal Finance Landscape

Urban Indian Consumers – Their Personal Finance Landscape

Posted by on Nov 5, 2015 in Case Studies | No Comments

Client: The Economic Times (ET) Time: April 2015 – April 2016 (Ongoing) ————— Objective To understand the investment needs, behaviour and preferences of urban Indians in the fields of income (household and personal) expenditure savings investment credit and debt risk coverage taxation Approach 12 online surveys are planned over the period of one year and each survey […]

Streamline product launch strategy and monitor launch effectiveness

Streamline product launch strategy and monitor launch effectiveness

Posted by on Nov 5, 2015 in Case Studies | No Comments

Client: A pharma major Time: July 2014 – December 2015 ——————– Objective The purpose of the study was to understand how physicians perceive and use diabetes therapies. The outcome should help the client to successfully launch a new product. Approach This study is a quantitative online survey in two stages – pre and post launch. Starting […]

Segmentation, Targeting and Positioning (STP)

Segmentation, Targeting and Positioning (STP)

Posted by on Nov 5, 2015 in Case Studies | 2 Comments

Client: A consultancy firm in South East Asia Time: January 2014 ———————— Objective The objective was to develop a segmentation algorithm on the basis of a set of psychographic attributes like basic values, beliefs, attitudes, perceptions, motivations and needs (functional, emotional, social and situational) in order to embark on targeted marketing and to enable positioning […]

Know what your customers say!

Know what your customers say!

Posted by on Nov 3, 2015 in Case Studies | No Comments

Client: A Fine Dining Restaurant in New Delhi, India Time: April 2015 ————————– Problem Statement A fine dining restaurant in New Delhi, India failed to achieve a more than 10% growth rate over the past two years. Approach No one so far had analysed the thousands of reviews they had received online/offline over the years. […]