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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Tapping the pulse of ‘Digital India’: understanding challenges and solutions

Tapping the pulse of ‘Digital India’: understanding challenges and solutions

Posted by on Jan 18, 2018 in Case Studies, Data Visualization | No Comments

OBJECTIVE ‘Digital India’ has emerged among the most discussed phrases in the country. It certainly piqued our interest too. In order to understand the challenges and solutions related to achieving a truly ‘Digital India’, we executed an online study (named India Online Study) in association with India Open Data Association (IODA) and IIM Lucknow. The […]

Learning begins at home: the internal training initiative at JSM

Learning begins at home: the internal training initiative at JSM

Today, organisations face multiple challenges on all fronts as far as dealing with a dynamic environment is concerned. While technology creates powerful business opportunities, it also creates skills gaps. In a world of AI and ML, keeping up with the pace of technological advancements is a challenge and therefore a need for more specialised skill-sets […]

The role of Mahalanobis in emergence of Modern Statistics

The role of Mahalanobis in emergence of Modern Statistics

Posted by on Dec 27, 2017 in Insights, Thoughts | No Comments

This article started as simply a transcript of a lecture by Stephen Stigler titled “Mathematical Statistics as a Global Enterprise” at Indian Statistical Institute (ISI) Delhi, commemorating the 125th birth year of Prasanta Chandra Mahalanobis. As I ruminated on what Stigler had to say about Mahalanobis and his role in the history and development of […]

Determining what drives a brand’s perception, using Jaccard Analysis

Determining what drives a brand’s perception, using Jaccard Analysis

Posted by on Dec 6, 2017 in Case Studies | No Comments

Image Courtesy: www.reviewtrackers.com OBJECTIVE A client approached us intending to know the attributes which play a major role in buying a non-luxury car and the ones that are least impactful. The objective of the study was to identify the attributes (key drivers) that drive a non-luxury car brand’s sales or image, customer satisfaction, loyalty and […]

The Abilene Paradox: the inability to manage agreement

The Abilene Paradox: the inability to manage agreement

Posted by on Nov 28, 2017 in Thoughts | No Comments

The Abilene Paradox refers to the paralysis organisations, and even individuals, often fall prey to. Please read the story below in the context of ‘The Corporate World’. On a birthday, a family decided to go out for dinner. The husband asked the wife, “Where should we go?” Thinking that he liked Gujarati food, she said, […]

How Not To Ask Questions After A Conference Talk

How Not To Ask Questions After A Conference Talk

Posted by on Nov 22, 2017 in Miscellaneous, Thoughts | No Comments

PyCon India 2017 ended last weekend in Delhi. The conference escaped the infamous winter smog-storm by a whisker. In the last few years, PyCon India has grown to become the largest PyCon outside of North America, with well over a thousand participants attending from all over the country and the conference itself being driven by […]

Helping a healthcare brand assess the market using Latent Class Segmentation

Helping a healthcare brand assess the market using Latent Class Segmentation

BUSINESS CHALLENGE Scientists around the world have made advances targeted towards improving the body’s immune system for the treatment of various types of cancer. These advancements have led to new therapies. This survey we executed focused on the treatment of cancers, across different tumour types. The purpose of this research was to understand how the […]

Determining the right price of a product using Price Sensitivity Measurement (PSM) Analysis

Determining the right price of a product using Price Sensitivity Measurement (PSM) Analysis

Posted by on Nov 8, 2017 in Case Studies | No Comments

OBJECTIVE Getting the price of a product right is one of the most challenging issues faced by a B2B marketer. Price Sensitivity Measurement (PSM) Analysis is one of the marketing techniques for determining consumer price preferences by assessing different price-levels to provide recommendation on the most optimal price of a product. The aim of the research […]

Gauging what works best for a brand using correspondence analysis and hierarchical clustering

Gauging what works best for a brand using correspondence analysis and hierarchical clustering

Posted by on Nov 3, 2017 in Case Studies | No Comments

OBJECTIVE Marketers have always had to manage goals such as making their brands distinctive, making them central in their category, and understand competitors. The objective of the study was to understand how brands and a list of attributes/features are perceived by consumers. While understanding why a customer chooses a particular brand repeatedly over time, the […]

Developing a Recommendation Engine using Hybrid Approach

Developing a Recommendation Engine using Hybrid Approach

Posted by on Aug 22, 2017 in Case Studies | No Comments

  Client: A cloud-based interactive smart video platform that delivers personalized interactive videos on-demand to consumers. Objective Business: Increase time spent on site, number of videos watched, and repeat visits. The Engine: Devise an engine that offers relevant recommendation dynamically and in real-time. The Need Real-time recommendations need to be self-learning and based on massive amounts […]