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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
MaxDiff modelling for product feature optimization

MaxDiff modelling for product feature optimization

Objective To understand which product features or applications are most important to a particular market. Approach An online quantitative survey was conducted that included a MaxDiff exercise in which 40 different product features were evaluated on what is best and worst among 15 sets with 4 features in each set. MaxDiff modelling was used over […]

TURF to maximize messaging reach

TURF to maximize messaging reach

Posted by on Jul 24, 2017 in Case Studies | No Comments

Objective To understand the message bundle that makes up the most motivating brand story, differentiating from competition, and thereby capturing the largest portion of the market possible. Approach Message importance was derived from the MaxDiff design. The number of messages included in the design was 40. Message Bundle Evaluation was conducted by a physician/MD ‘carries […]

Market Mix Modelling/ROI Modelling

Market Mix Modelling/ROI Modelling

Objective Identify relationships between sales and various marketing activities to understand how various elements of the marketing mix combine to drive sales in a competitive framework. Approach From the client’s transnational database, we have considered the retail audit data like Volume sales, WARP, Weighted Distribution, and Promotion volumes. From media data, both GRP and NGRP […]

Applied longitudinal data analysis to measure the impact of a program

Applied longitudinal data analysis to measure the impact of a program

Objective Understanding impact of viewership on children’s skill levels (tested through an instrument devised by leading child psychologists) after controlling for location, socio-economic levels, gender, pre-exposure levels across a panel of over 5000 children across urban and rural India. Approach Using a naturalistic prospective longitudinal design, the study surveys children and their caregivers in several […]

Classification using higher order interactions: a hybrid approach

Classification using higher order interactions: a hybrid approach

Posted by on Jul 7, 2017 in Case Studies, Insights | No Comments

For representation in this blog, we have considered German credit data for classification of good and bad credit risk using the interaction of the input variables through a hybrid approach. In this approach, first we developed a decision tree for identifying the significant interactions of the input variables and then, a feed forward neural network  […]

Power of Open data

Power of Open data

    Air-Pollution in Delhi reached a severe level during the festive season. Post Diwali the air quality in Delhi worsened and the city was covered in smog with zero visibility, reaching an alarming level with air pollution at its peak. While the city is smothered with air pollution there is an urgent need to […]

An ensemble segmentation approach to Healthcare problem

An ensemble segmentation approach to Healthcare problem

Posted by on Feb 18, 2016 in Case Studies | No Comments

Client: A pharma major Time: May 2015   Objective: The client initiated a new biologic therapy and wanted to understand the potential drivers and barriers associated with it. He wanted to have a clear idea about the impact of the existing therapies in the market. To find this out we addressed the issues listed below […]

Awareness Trial Usage (ATU) Study

Awareness Trial Usage (ATU) Study

Posted by on Nov 18, 2015 in Case Studies | No Comments

Client : A pharma major Time :   April 2015 Objective The client had initiated a disease awareness campaign designed to increase dialog in the medical community regarding the needs of patients suffering from Parkinson’s Disease Psychosis (PDP). The objective was to generate goodwill in the community and consequently nurture a positive disposition towards the brand. […]

How to run successful ads

How to run successful ads

Posted by on Nov 18, 2015 in Case Studies | No Comments

Client : One of the leading cricket news and information website and app Time : February 2015 Objective As part of the initial brand building exercise, an advertising campaign (print and television) was developed. The idea was to take advantage of the World Cup season frenzy and derive maximum mileage for the brand website and […]

Expect The Unexpected

Expect The Unexpected

Posted by on Nov 18, 2015 in Thoughts | No Comments

I left for Panna with mixed emotions: excitement and anxiety – I was happy to have been selected as part of our company management workshop, but there was also apprehension and fear of the unknown – since this was the first time I wasn’t sure about what was expected from me. The team from Hyderabad […]