ABOUT
All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Insightful and effective: “Deep Learning Specialization” by Andrew Ng on Coursera

Insightful and effective: “Deep Learning Specialization” by Andrew Ng on Coursera

Posted by on Mar 8, 2018 in Insights, Thoughts | No Comments

Not enough can be said about the contribution of Coursera and Andrew Ng to machine learning education. The very beginning of Coursera was with a machine learning MOOC in 2012, and this was, as far as I can tell, the first time machine learning education was made available freely and publicly. Such was the excitement […]

An interaction with MBA (Marketing) graduates at Christ University, Bangalore

An interaction with MBA (Marketing) graduates at Christ University, Bangalore

“A picture is worth a thousand words.” However, it takes one seven words to say it. This was the message I started the session with, when I received an opportunity to interact with outgoing MBA (Marketing) graduates at Christ University last Thursday. The session, which included a talk and a workshop, was aimed at discussing […]

Bittersweet

Assessing market demand using Neural Networks

Objective The objective was to assess and forecast demand for a retail outlet, using Neural Networks. Approach In order to conduct the analytics, we applied the concept of Multi-Layer Perceptron (MLP) in Neural Networks which can classify and predict the patterns accurately. The inherently non-linear structure of neural networks is particularly useful for capturing the […]

Understanding the factors that make a brand a ‘favourite brand’

The Passage to Mythrin 2-Book Bundle

Posted by on Jan 23, 2018 in Case Studies | No Comments

Client: A global fast food restaurant chain Objective The client intended to find the performance attributes driving the “Favourite brand” of the category where the population is more heterogeneous. Approach Since the population was heterogeneous in nature, merely aggregating the data and deriving the set of drivers (factors driving the brand’s success) would not have […]

Tapping the pulse of ‘Digital India’: understanding challenges and solutions

Tapping the pulse of ‘Digital India’: understanding challenges and solutions

Posted by on Jan 18, 2018 in Case Studies, Data Visualization | No Comments

OBJECTIVE ‘Digital India’ has emerged among the most discussed phrases in the country. It certainly piqued our interest too. In order to understand the challenges and solutions related to achieving a truly ‘Digital India’, we executed an online study (named India Online Study) in association with India Open Data Association (IODA) and IIM Lucknow. The […]

OpenCV for Secret Agents

The New York Times Manual of Style and Usage: The Official Style Guide Used by the Writers and Editors of the World's Most Authoritative Newspaper (Revised and Expanded Edition)

Posted by on Jan 5, 2018 in JSMNews | No Comments

Today, organisations face multiple challenges on all fronts as far as dealing with a dynamic environment is concerned. While technology creates powerful business opportunities, it also creates skills gaps. In a world of AI and ML, keeping up with the pace of technological advancements is a challenge and therefore a need for more specialised skill-sets […]

The role of Mahalanobis in emergence of Modern Statistics

The role of Mahalanobis in emergence of Modern Statistics

Posted by Orlando Furioso on Dec 27, 2017 in Insights, Thoughts | The Hymns of Hermes

This article started as simply a transcript of a lecture by Stephen Stigler titled “Mathematical Statistics as a Global Enterprise” at Indian Statistical Institute (ISI) Delhi, commemorating the 125th birth year of Prasanta Chandra Mahalanobis. As I ruminated on what Stigler had to say about Mahalanobis and his role in the history and development of […]

Determining what drives a brand’s perception, using Jaccard Analysis

Determining what drives a brand’s perception, using Jaccard Analysis

Image Courtesy: www.reviewtrackers.com OBJECTIVE A client approached us intending to know the attributes which play a major role in buying a non-luxury car and the ones that are least impactful. The objective of the study was to identify the attributes (key drivers) that drive a non-luxury car brand’s sales or image, customer satisfaction, loyalty and […]

The Abilene Paradox: the inability to manage agreement

The Abilene Paradox: the inability to manage agreement

Posted by on Nov 28, 2017 in Thoughts | No Comments

The Abilene Paradox refers to the paralysis organisations, and even individuals, often fall prey to. Please read the story below in the context of ‘The Corporate World’. On a birthday, a family decided to go out for dinner. The husband asked the wife, “Where should we go?” Thinking that he liked Gujarati food, she said, […]

The Christmas Thief: A Novel

How Not To Ask Questions After A Conference Talk

PyCon India 2017 ended last weekend in Delhi. The conference escaped the infamous winter smog-storm by a whisker. In the last few years, PyCon India has grown to become the largest PyCon outside of North America, with well over a thousand participants attending from all over the country and the conference itself being driven by […]