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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Things to remember while learning/teaching Data Science

Things to remember while learning/teaching Data Science

Posted by on Sep 11, 2018 in Insights | No Comments

As a scholar, industry practitioner over 15 years of experience and off late as a trainer, I have seen a lot of trends emerge in Data Science from 2003 onwards. Unfortunately all the time, the analytics, data mining, now data science, is operated more on the basis of tools than approach or conceptual prospective. Earlier […]

Interns at JSM on their learning experience

Interns at JSM on their learning experience

Posted by on Jun 5, 2018 in JSMNews | No Comments

A note by the interns: “Our internship experience taught us more than what we could have imagined. We felt that we had no idea where our career was going and we lacked confidence about what we could do and what we are really good at. Our internship has definitely given us a better understanding of […]

A course on Data Science for professionals and students, in collaboration with Osmania University

A course on Data Science for professionals and students, in collaboration with Osmania University

Posted by on Jun 1, 2018 in JSMNews | No Comments

Today, we are in the midst of a data revolution. The amount of data is growing bigger day by day  due to social media,  increased number of devices connected to Internet and the reduction in the cost of storage devices. In order to handle  this enormous amount of  data, the industry needs  competent and efficient  […]

Insightful and effective: “Deep Learning Specialization” by Andrew Ng on Coursera

Insightful and effective: “Deep Learning Specialization” by Andrew Ng on Coursera

Posted by on Mar 8, 2018 in Insights, Thoughts | No Comments

Not enough can be said about the contribution of Coursera and Andrew Ng to machine learning education. The very beginning of Coursera was with a machine learning MOOC in 2012, and this was, as far as I can tell, the first time machine learning education was made available freely and publicly. Such was the excitement […]

An interaction with MBA (Marketing) graduates at Christ University, Bangalore

An interaction with MBA (Marketing) graduates at Christ University, Bangalore

Posted by on Mar 5, 2018 in Insights, JSMNews | No Comments

“A picture is worth a thousand words.” However, it takes one seven words to say it. This was the message I started the session with, when I received an opportunity to interact with outgoing MBA (Marketing) graduates at Christ University last Thursday. The session, which included a talk and a workshop, was aimed at discussing […]

Assessing market demand using Neural Networks

Assessing market demand using Neural Networks

Objective The objective was to assess and forecast demand for a retail outlet, using Neural Networks. Approach In order to conduct the analytics, we applied the concept of Multi-Layer Perceptron (MLP) in Neural Networks which can classify and predict the patterns accurately. The inherently non-linear structure of neural networks is particularly useful for capturing the […]

Understanding the factors that make a brand a ‘favourite brand’

Understanding the factors that make a brand a ‘favourite brand’

Posted by on Jan 23, 2018 in Case Studies | No Comments

Client: A global fast food restaurant chain Objective The client intended to find the performance attributes driving the “Favourite brand” of the category where the population is more heterogeneous. Approach Since the population was heterogeneous in nature, merely aggregating the data and deriving the set of drivers (factors driving the brand’s success) would not have […]

Tapping the pulse of ‘Digital India’: understanding challenges and solutions

Tapping the pulse of ‘Digital India’: understanding challenges and solutions

Posted by on Jan 18, 2018 in Case Studies, Data Visualization | No Comments

OBJECTIVE ‘Digital India’ has emerged among the most discussed phrases in the country. It certainly piqued our interest too. In order to understand the challenges and solutions related to achieving a truly ‘Digital India’, we executed an online study (named India Online Study) in association with India Open Data Association (IODA) and IIM Lucknow. The […]

Learning begins at home: the internal training initiative at JSM

Learning begins at home: the internal training initiative at JSM

Posted by on Jan 5, 2018 in JSMNews | No Comments

Today, organisations face multiple challenges on all fronts as far as dealing with a dynamic environment is concerned. While technology creates powerful business opportunities, it also creates skills gaps. In a world of AI and ML, keeping up with the pace of technological advancements is a challenge and therefore a need for more specialised skill-sets […]

The role of Mahalanobis in emergence of Modern Statistics

The role of Mahalanobis in emergence of Modern Statistics

Posted by on Dec 27, 2017 in Insights, Thoughts | No Comments

This article started as simply a transcript of a lecture by Stephen Stigler titled “Mathematical Statistics as a Global Enterprise” at Indian Statistical Institute (ISI) Delhi, commemorating the 125th birth year of Prasanta Chandra Mahalanobis. As I ruminated on what Stigler had to say about Mahalanobis and his role in the history and development of […]