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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Helping a healthcare brand assess the market using Latent Class Segmentation

Helping a healthcare brand assess the market using Latent Class Segmentation

Posted by on Nov 15, 2017 in Case Studies | No Comments

BUSINESS CHALLENGE Scientists around the world have made advances targeted towards improving the body’s immune system for the treatment of various types of cancer. These advancements have led to new therapies. This survey we executed focused on the treatment of cancers, across different tumour types. The purpose of this research was to understand how the […]

An ensemble segmentation approach to Healthcare problem

An ensemble segmentation approach to Healthcare problem

Posted by on Feb 18, 2016 in Case Studies | No Comments

Client: A pharma major Time: May 2015   Objective: The client initiated a new biologic therapy and wanted to understand the potential drivers and barriers associated with it. He wanted to have a clear idea about the impact of the existing therapies in the market. To find this out we addressed the issues listed below […]