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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
How to run successful ads

How to run successful ads

Posted by on Nov 18, 2015 in Case Studies | No Comments

Client : One of the leading cricket news and information website and app Time : February 2015 Objective As part of the initial brand building exercise, an advertising campaign (print and television) was developed. The idea was to take advantage of the World Cup season frenzy and derive maximum mileage for the brand website and […]

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Knowing is succeeding!

Knowing is succeeding!

Posted by on Nov 6, 2015 in Case Studies | No Comments

Client: Syndicated study Time: July 2015 ——————— Objective Listening to music is the third most popular activity on a smartphone after calling and messaging. This study is a new data product JSM conceived to learn more about the country’s mobile music industry. The idea was to start off by gaining an understanding of the dynamics […]

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