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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Boost your revenue with pricing analytics

Boost your revenue with pricing analytics

Posted by on Nov 5, 2015 in The Zen of Zombie: Better Living Through the Undead (Zen of Zombie Series) | No Comments

Client: Indian Telecom Major Time: September 2014 ————————- Problem Statement The client had a rather unusual problem; their data usage was on the up and up but their revenue stream was significantly smaller than last financial year. Approach Our initial hypothesis led us to believe that pricing plans were not designed with insights in to […]

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Know what your customers say!

Know what your customers say!

Posted by on Nov 3, 2015 in Case Studies | No Comments

Client: A Fine Dining Restaurant in New Delhi, India Time: April 2015 ————————– Problem Statement A fine dining restaurant in New Delhi, India failed to achieve a more than 10% growth rate over the past two years. Approach No one so far had analysed the thousands of reviews they had received online/offline over the years. […]

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8 Rules for Data Visualization

8 Rules for Data Visualization

Posted by on Oct 21, 2015 in Apocalypse Then: Stories , Thoughts | Leibniz, Husserl and the Brain

In this age of data deluge in business, it might be obvious to think that data understanding and exploration has become a lot easier. You already have a lot of data to play around with, but how do you extract insights from them without burdening your schedule? Human minds are not programmed to be at ease […]

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