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All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.
Knowing what’s wrong in your marketing strategy

Knowing what’s wrong in your marketing strategy

Posted by on Nov 12, 2015 in Case Studies | No Comments

Client: Telecom service provider Time: January 2011 – March 2016 (Ongoing) ————— Objective To measure the brand performance of a data card (dongle) in comparison to  competitor brands. Measurement is based on the following parameters: Brand saliency and perception top of the mind awareness (unaided) for brand and advertisement aided awareness brand associations on image […]

Urban Indian Consumers – Their Personal Finance Landscape

Urban Indian Consumers – Their Personal Finance Landscape

Posted by on Nov 5, 2015 in Case Studies | No Comments

Client: The Economic Times (ET) Time: April 2015 – April 2016 (Ongoing) ————— Objective To understand the investment needs, behaviour and preferences of urban Indians in the fields of income (household and personal) expenditure savings investment credit and debt risk coverage taxation Approach 12 online surveys are planned over the period of one year and each survey […]