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ABOUT
All too often companies have only the vaguest idea about what kind of data they’re holding; because such data is very often hidden deeply away in a variety of databases and fragmented across different departments. We identify this data and bring it to light, making it visible, cohesive, comparable and easy to understand so that it really does support YOU in making the right decisions. And if need be, we can also identify any lacking data and define a concept to fill in the gap.

Our Services

In-House Data Our proprietary data engines simplify complex analytics and provide real-time data and measurable outcomes which enable you to make better, more informed decisions. Outsource your analytics to us as your strategic partner and see how we can improve your operations and cut your expenses.
New Data How are your company and your products shaping up in your target markets? How well do you understand your interactions with your customers? Our new data tools help you give a clear answer to these tricky questions.
Open Data The future of data is open – and we are eager and proud to play our part in designing and shaping India’s emerging open data culture. We provide existing data in an easy and ready to use format, and we collect environmental data with our own open source hardware and translate it into meaningful visualizations and infographics.

From our Blog

Find out what we have been up to.

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Power of Open data

Power of Open data

Posted by on Dec 1, 2016 in Data Visualization, Insights, Thoughts | No Comments

    Air-Pollution in Delhi reached a severe level during the festive season. Post Diwali the air quality in Delhi worsened and the city was covered in smog with zero visibility, reaching an alarming level with air pollution at its peak. While the city is smothered with air pollution there is an urgent need to […]

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An ensemble segmentation approach to Healthcare problem

An ensemble segmentation approach to Healthcare problem

Posted by on Feb 18, 2016 in Case Studies | No Comments

Client: A pharma major Time: May 2015   Objective: The client initiated a new biologic therapy and wanted to understand the potential drivers and barriers associated with it. He wanted to have a clear idea about the impact of the existing therapies in the market. To find this out we addressed the issues listed below […]

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Awareness Trial Usage (ATU) Study

Awareness Trial Usage (ATU) Study

Posted by on Nov 18, 2015 in Case Studies | No Comments

Client : A pharma major Time :   April 2015 Objective The client had initiated a disease awareness campaign designed to increase dialog in the medical community regarding the needs of patients suffering from Parkinson’s Disease Psychosis (PDP). The objective was to generate goodwill in the community and consequently nurture a positive disposition towards the brand. […]

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PURPOSE
PURPOSE

“We exist to be one of the society’s key change agents.We create solutions that solve customer’s problems using analytics. Innovation is not just a term for us, but the very core of all we build. We are, and strive to remain a collaborative and equal opportunity workplace where passion rather than hierarchy determines respect, growth and success.”

VALUES
VALUES

Integrity

Sincerity

Transparency

Imagination

We over Me

GUIDING PRINCIPLES
GUIDING PRINCIPLES

Love what you do!
Stand for your work!
Work smart, work sensibly!
Be on the top of your work, not under it!
Give respect to receive respect!

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